Hagell was founded in 2023 by Karina and Chris, two passionate explorers from Perth who believe that the best stories begin outdoors. What started as their love for hiking quickly became a family tradition — shared with their four kids, who are always ready for the next trail.

As a family-owned Australian brand, Hagell was created with one mission: to inspire families to get outside, explore together, and create memories that last a lifetime. We believe the outdoors isn’t just a place — it’s where connection, discovery, and adventure truly come alive.